The F-word: Then and Now

Katherine Miller

In 1968, Gloria Biggs was the executive women’s editor at TODAY, a Gannett newspaper in Coco, Florida. She wrote a column headlined “To Catch a Woman” for a trade publication in which she provided advice about how women’s newspaper sections could cater more successfully to target readers. In the penultimate paragraph she noted:

I’d like to emphasize that I’m not a feminist. I’m not like that early 20th Century suffragette leader who gave a discouraged follower some advice: “Call on God, my dear! She will help you!” I’m not a feminist. I’m glad to have men run the show.

Years later, when Gloria donated her papers to the Women and Journalism archive at the University of Missouri, she affixed a post-it note to this page that read, “Nancy – I wince when I read the lines above on not being a feminist but then realize that in 1968…

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